Marketing Director
The Marketing Director is the ‘story teller’ of R+B! It plays a key role in managing the firm’s overall marketing goals. Working closely with the CMO and COO, this position manages content development, social media strategy, award submissions, newsletters, social media campaigns, special projects, brand consistency, and coordinated marketing efforts that position R+B as a national leader in architecture and design. This role balances strategic coordination with hands-on execution.
Position Responsibilities
- Support and lead firm’s business development strategy
- Identify, research, and create action items to seek out new potential clients, project opportunities and additional campaign submissions
- Develop and maintain systems for tracking leads, awards opportunities, etc. via our CRM, financial tracking software and spreadsheets
- Establish and measure KPIs to track the impact of social media, marketing campaigns, and business development
- Work with the CMO and COO to define broader strategic initiatives and establish priorities for marketing projects, including photography, press, website, outreach, internal tracking, resources, business development, etc
- Develop and implement a comprehensive social media strategy in relation to our integrated marketing campaigns to increase visibility and traffic
- Able to prolifically write creative project narratives, award submissions, and any additional content needed for the firm’s internal and external needs
- Manage and update firm’s website, web presence, and social media; develop strategies for developing and sharing content across digital platforms
- Advance the firm’s presence through industry award submissions and press releases
- Develop and drive strategies that optimize our existing SEO/SEM efforts to improve organic and paid search; driving performance marketing, client acquisition, retention, and engagement
- Design and produce a variety of marketing collateral that speaks for the firm in a singular, consistent voice
- Position projects for publications that reach our desired audience
- Willingness to travel for photoshoots, potential client meetings, and other business development needs
- Understand and conveys the firm’s DNA
- Position the firm as the national leader
- Thrive in a fast-paced environment
- Assist with third-party providers, including agencies and freelancers, for any marketing contract work
- Push graphics and formatting to reinforce our style and creative brand
- Independently advancing technical skills with additional software and/or other training
- Appropriately attends continuing education opportunities to remain up-to-date on current design, product, and technical trends
Position Qualifications
- Minimum of 10 years of experience in marketing with progressive responsibilities
- BS/MS in Business, Marketing, Graphic Development, Communications or related emphasis required
- Superior written and verbal communication skills; experience with RFPs
- Experience with marketing automation and CRM tools (i.e. Ajera’s Vantagepoint or similar)
- Experience with web presence management including SEO
- Experience and understanding of both Colorado and national architectural publications
- Enthusiastic approach to social media and branding in an innovative and fast-paced advancement of technology
- Self-starter who continually seeks to present new opportunities for company growth and innovate ways to work smarter and achieve success, in a fast-paced environment
- Detail oriented team player with cross-functional project leadership who works collaboratively with an Executive Team
- Proficiency in Adobe Creative Suite, WordPress, Mailchimp, Hootsuite, Vantagepoint (or similar CRM), Issuu, Houzz, Pinterest, and related platform
- Salary Range: $110,000 – $140,000 (salary DOE and location)
